Top 9 Things to Consider When Hiring a Coach
Not everyone who wants to be a coach is necessarily well-suited to the role, and with the wide variety of coaching styles and specialties out there, it can feel overwhelming to find the right fit. How can you tell which coach will best support your unique goals? Sure, some criteria may be subjective, such as coaching style, but there are also some important objective criteria, such as a coach’s credential, that should not be ignored.
In this article, we’ll explore both sets of criteria to help you make an informed choice and find a coach who can help you achieve your goals
Top Objective Criteria for Choosing a Coach
First off, let us start with the objective criteria. These are factors that are measurable, concrete, and based on verifiable facts. These criteria are more universal and can be evaluated through clear, tangible evidence. They help ensure that the coach you choose meets professional standards and aligns with your specific needs.
1. Credentials and Experience
Verifying the coach’s qualifications, certifications, and professional background is essential. Whether they have a formal certification from a recognized body (such as iPEC, ICF, etc.) or relevant experience in your area of focus, this provides concrete evidence of their expertise and commitment to their craft. If they do not provide them on their website, don’t hesitate to ask for their credentials and past experience, as this will give you a clearer picture of their capabilities.
2. Specialization
Not all coaches are the same. Some may specialize in business, others in personal development, or specific challenges like overcoming self-doubt or remote work productivity. Ensure the coach’s area of expertise aligns with your specific needs. A coach who understands your unique challenges will provide more targeted guidance.
3. Cost and Value
Understanding the coach’s fees and payment structure is a must. What are the costs for sessions, and are there packages or discounts for long-term commitments? While cost is an important factor, the real focus should be on the value you’ll receive. A higher-priced coach might be worth the investment if their services bring you measurable results.
4. Availability and Commitment
Make sure the coach can commit the time and energy necessary for your success. This includes checking their availability and how flexible their schedule is. Do you want a weekly or bi-weekly session? Will they be able to provide support out of sessions? Some coaches offer messages off session via messengers such as WhatsApp or via email, where others have a strict “no out of session communication” policy. Take your needs into consideration or communicate with your potential coach before signing up.
5. Accountability and Goal Setting
- A good coach helps you set actionable, clear goals and find strategies with you on how to hold yourself accountable for achieving them. Ask how they track progress and the tools or frameworks they use to monitor your success. A solid coaching relationship should make you feel supported in staying on track and motivated throughout your journey.
Subjective Factors That Matter in Choosing the Right Coach
When it comes to choosing a coach, objective factors like credentials are only part of the equation. Subjective criteria, based on personal preferences and individual needs, play an equally important role. These factors are harder to measure but are just as important in determining whether you will have a successful, comfortable coaching relationship. Subjective criteria help ensure that the coach resonates with you personally and fits your individual growth journey.
6. Coaching Style
Coaching styles vary widely. Some coaches adopt a structured, action-oriented approach with clear milestones, others may use a more reflective, open-ended process. Think about what kind of approach you respond best to: do you prefer actionable steps, or are you looking for deeper insights and exploration?
7. Coaching Philosophy
A coach’s philosophy refers to the set of values, beliefs, and principles that guide the actions, decisions, and strategies of the coach and can significantly impact your coaching experience. Do their values and approach resonate with you? For instance, some coaches prioritize a holistic, sustainable approach, while others focus more on short-term success. Look out for a coach whose philosophy aligns with your beliefs and vision.
8. Client Testimonials and Success Stories
Client testimonials and success stories can provide insight into a coach’s effectiveness, but it’s important to view them through the lens of your own needs. It may be tempting to only look for coaches who have worked with clients who share similar challenges or aspirations. However, even if testimonials can support your choice, ultimately, you need to determine if they are the right fit for your journey.
9. Chemistry and Compatibility
This is one of the most crucial yet subjective factors to consider when choosing a coach: The connection you feel with your coach. Do you feel comfortable sharing your thoughts with them? Many coaches offer a free discovery call, giving you the opportunity to assess this chemistry without obligation. During this session, you can get a feeling of compatibility with the coach on whether you feel heard, understood, and supported. A strong connection builds trust and creates a safe space for you to explore your challenges, embrace growth, and achieve your goals.
Conclusion: It's Up to You
In conclusion, choosing the right coach is an important decision that can have a lasting impact on your personal and professional growth. Evaluate both – objective and subjective – factors carefully to make a well-informed choice that aligns with your needs, goals and values. Take your time to do the research, ask questions and never let yourself be pressured by making a decision. Ensure that the coach you chose feels like the right partner for your journey.
Additionally, before committing to a coaching relationship, make sure to establish and receive a written coaching agreement. This agreement should outline essential details, such as session policies, cancellation terms, and refund options. (Does the coach offer a money-back guarantee? What happens if you need to miss or reschedule a session? Are there provisions for ending the coaching package early if circumstances change?) Having these terms in writing not only sets clear expectations but also ensures a smoother and more transparent relationship between you and your coach.
Ready to take the next step? If you’re looking for a coach who can support you on your journey, reach out for a free discovery call to see if we’re a good fit.
Missing a criteria? Let me know in the comments below. I’d love to hear your thoughts and keep the conversation going!